An online community for PRO members: this is the new challenge for Getupdated. The task is to develop a community for the PRO and its members, a Facebook for pensioners. This will make it easier for the PRO to recruit members.
Every third pensioner in Sweden uses the Internet, according to the World Internet Institute. The figure is the highest in Europe and interest in the Internet amongst pensioners is steadily on the increase.
- The PRO’s large investment in the Internet will open up a whole new world for our members. Through the community our members will be able to make new contacts based on interests rather than where they live. That’s extra important when you are not as mobile as before, says Lars Wettergren, Chairperson for the PRO.
Through their collaboration with Getupdated the PRO’s ambition is to make the community the natural starting point for its members on the Internet. The community shall enable socialising and social activities with like-minded people. In this way the PRO hopes to increase the number of members.
- The agreement with Getupdated means that the PRO now has secured a crucial partner for future recruitment of members, continues Lars Wettergren.
The development work is well underway at Getupdated and a first version of the community will be ready for the PRO congress on the 19th of September.
- Getupdated is creating a Facebook for pensioners. Although, without unnecessary applications and in an environment tailored to pensioners. Getupdated’s long-term work means that the PRO is taking the step from being a local player to being able to gather all of its members for the first time in a common meeting place, says Johan Kadar, CEO at Getupdated Internet Marketing.
For more information please contact
Johan Kadar
CEO
Getupdated Internet Marketing
+46 (0) 70-887 52 32
johan.kadar@getupdated.com
www.getupdated.se
Hans Leijström
Client Lead
Getupdated Internet Marketing
+46 (0) 70-710 29 28
Hans.leijstrom@getupdated.com
Lars Wettergren
Chairperson
National Pensioners Organisation, PRO
+46 (0) 8-701 67 00
http://www.pro.se
Maja Fröman
Head of Information
National Pensioners Organisation, PRO
+46 (0) 70-247 17 99
maja.froman@pro.se
http://www.pro.se
Curt Karlsson
IT-Ombudsman
National Pensioners Organisation,
PRO +46 (0) 70-726 75 22
curt.karlsson@pro.se
http://www.pro.se
About Getupdated Internet Marketing
Getupdated Internet Marketing is a rapidly growing full services supplier in Internet marketing and online communication and is one of the leading players within the online search marketing segment. The company markets and provides a comprehensive range of services for marketing online such as advertising, search marketing and search engine optimisation.
About the National Pensioners Organisation
The PRO is Sweden’s largest pensioner’s organisation with 401 000 members. The PRO works to take care of pensioner’s interests in society and has a wide range of activities in the form of studies, culture, health-promoting activities and more.