26-27 November in Stockholm, Niel Walker från Getupdated, will speak about, "The Mind Map of a Successful Website".

With millions of websites available on the Internet within thousands of industries, it becomes apparent that in order for any business to successfully operate a website, a strategic approach to their online business is the key to be able to achieve online success.

2008 has seen remarkable changes to where companies allocate their marketing budget, especially within the UK, whereby marketing executives have decidedly allocated more money to online marketing than to traditional marketing methods such as TV, radio and display advertising.

It is now the case that for a lot of businesses without a successful website, their brand, products or services can only be found by an ever decreasing audience; it is therefore vital to understand what factors contribute towards a successful website.

Strategy is everything; looking at short and long term goals and what can be achieved is the route to success. There are hundreds of factors, which are accountable for the success of your website, including how you build traffic using methods such as SEO and Paid search (PPC and Affiliates), the impact that offline marketing can give a website and how your website is portrayed by its users and the overall goal “conversion”!

Looking at a website has become so much more than just rankings! In order to stay at the top or become part of the elite, your audience of users have to be confident of your website from a brand and authority perspective. Stepping away from the day to day duties to look at your website from a bird’s eye view can allow you to create a map of success so you cover everything from traffic generation and conversion to becoming an authority.  Managing your online reputation can help with new and existing business and be used as a sales tool in its own right.

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Program | Agenda